This paper is a detailed report on the marketing plan behind the development of the Nokia Lumia. It provides the past, present and future analysis of the prospects of the Lumia brand with respect to the achievements it has been able to attain. The paper has four sections. The first provides background information on the topic while the second section details an analysis of the strengths, weakness, opportunities and threats to the Lumia.
The activity of studying the implications of theses transformations and adjusting the way that organizations reply to them is known as business strategy.
This has the ability to affect both the primary line of the company because of corporation tax but also the ability and power of customers to spend with Nokia and its services, linked to income tax. For the present time UK interest rate is stagnates at a relatively low level of 0.
This may be represents a huge chance for firms like Nokia which is able to borrow large amount of money to realize the ambition of Capital expansion. In a global perspective, the UK political system based upon parliamentary democracy may provide Nokia with relatively low risk political environment in which to operate within.
Where they may be less clients who have the ability to buy the product and get various services of Nokia due to a dramatically increase of unemployment in the UK 0. Even if the number of customers keeps falling down, thanks to these economic patterns Nokia may be able to record an increase on its average spend per customer.
By analyzing the graphs above which indicates the annual UK GDP growth from to we can easily distinguish that: The lowest levels of growth have been seen in [ GDP growth of 1.
Social Factors An introduction to nokia marketing essay mobile phone is not just a simple communication gadget, but become a companion in the day-to-day life and work friends.
All the social levels of our society use different types of phones on different frequencies to satisfy their personal needs and wants, against their differences in race, nationality, religion, beliefs or income.
Nokia has been promoting the farm and its new products on social network such as Facebook and Twitter and provide customers with ongoing promotional activities that the company has produced. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about Nokia products.
Key technological development such as the internet have allowed firms such as Nokia to develop online business models which complement traditional bricks and mortar retail establishments.
Having Microsoft as partner Brings a vast range of technological advantages like Windows phone mobile platform. What does Nokia have to do in the legal field? Nokia also provides multiple applications that focus on environment e.
One of the biggest weaknesses of the Nokia Company is their poor after sale service and they have very few service centers, and they took a long time to enter the new Smartphone market so they lost a lot of their market share.
One of the big opportunities the Nokia Company have is their deal with Microsoft because it is a win-win situation for them especially if they cooperate and use their resources to develop and expand the range of products and the prices and to increase their presence in the market.
One of the biggest threats of the Nokia Company is the cheap and the low cost Chinese mobile phone companies that are in the market, and also the big and fierce competition between the Smartphone companies which will be very difficult for Nokia to keep and enlarge their current market.
Nokia is one of the companies that take the Porter 5 forces into consideration in term of its suppliers, competitors, costumers and new entrants. Threat of new entrants: Any company in the business industry can face problems and issues from the entry of new companies into the market.
Example can be taken is Nokia hold 29 percent of the market share in the industry. Generally this factor means that suppliers have power to take control of the market or the company itself. In the case of Nokia, it relies on suppliers to provide necessary equipment for their advanced phones for example Microsoft is working with Nokia in term of providing new generation of mobile phones with the use of Microsoft software.
So we could say that Nokia has only one supplier that have good power which is Microsoft, on the other hand Nokia can switch to any hardware suppliers as far as they provide them with cheap material and low cost.
In this force, the company should have well understanding and be aware of it as one of the factor that can easily change the company success from gaining to failing.Introduction The company we have chosen to analyse in our project is the Finnish mobile phone giant Nokia.
This chapter tells you briefly what Nokia actually is, its company structure and overall view on the size and sales of the company.
Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.
Nokia started its India operations in , and presently operates out of major offices like in Delhi, Mumbai, Kolkata, Chennai, etc.
Essay on Nokia Business Strategy - NOKIA- The Creation of New Markets By the end of , Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability.
NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. Marketing Strategy of Nokia. INTRODUCTION The company I have chosen to analyze in my project is the Finnish mobile phone giant NOKIA.
This project tells us briefly what Nokia actually is, it’s company structure and overall view on the size and sales of the company & also the Various Marketing Strategies followed by them. SUMMARY: The report on Marketing Strategy of Nokia India is an overview of Nokia's entry and expansion strategies in India.
Nokia Corporation a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.