Introduction to Marketing Dissertations This guide gives you some ideas for dissertation titles. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here. Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.
This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm.
It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics: Advantages and challenges for MNCs. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.
Marketing dissertations on branding could be based on the following topics: A comparison of supermarket retailers in UK.
The case of Virgin Cola in the UK. The cases of Shell, Nike and Starbucks. The case of Body Shop. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner.
We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation: A comparison of online and offline mediums.
The case of the airline industry in the UK. Advantages and limitations of direct marketing. Advantages and issues for small companies.
The case of small companies in UK. Cultures and Marketing Dissertation Topics For some products and services, cultural considerations can play an important role in how marketers interact with consumers. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world.
This creates an ideal area to base your marketing dissertation on. The case of banks in the Basque country and Catalonia, Spain. The case of the North-South divide in Sweden. The case of the Champagne region, France.Expert marketing advice on Branding: Dissertation topic on branding of any FMCG product posted by Anonymous, question Marketing Dissertation Topics | Branding Dissertations.
At alphabetnyc.com we are proud to offer a vast collection of marketing dissertation topics. Below you will find a great range of marketing dissertation topics for you to purchase. These marketing dissertations are here to help inspire you in creating your own marketing dissertation title. I am currently a 3rd year marketing student and will soon be starting my 4th and final year, requiring me to write a dissertation.
I have decided to write this dissertation focused on branding in general, but need to develop this into something more substantial.
By browsing our collection of marketing dissertation topics, you will get ideas for your marketing dissertation through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Decision Making, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media.
Mar 25, · Dissertation on Branding In order to discern if ‘BRANDS’ have become the ‘PRODUCT’ we must first evaluate where brands have come from and what infact a brand entails.
Branding is commonly mistaken to be advertising, however advertising ironically is very much a major part of the branding process. Expert marketing advice on Branding: Dissertation topic on branding of any FMCG product posted by Anonymous, question