Business strategy analysis of geely firm

The financial crisis of gave him his opportunity. The challenge was getting anyone at Volvo — or Geely, for that matter — to take him seriously; and then navigating a complex deal across Continents. This is how he did it. Inthe financial crisis broke out in the US and the auto industry suffered great losses in the economic downturn.

Business strategy analysis of geely firm

Strategic management report help: Case analysis on Geely Strategic management report help: Case analysis on Geely Executive summary: The main aim of this report is to make a case analysis and to make learner skillful for analysis and implementation of strategic interventions in several organizational contexts.

Therefore, to organize the entire report, it has been continued in some sections. First part attempts to assess the current strategy of the organization selected for a case study and its capacity to sustain competitive advantage.

Business strategy analysis of geely firm

Further, internal and external analysis has been made to obtain the findings. Then, it explains at least three key strategic issues of the organization and finds out some major concerns in this regard. Afterward, a few options have been recommended to avoid and to mitigate the issues after being evaluated and justified in terms of sustainable competitive analysis.

At the end, some decisive points have been drawn out as a part of the conclusion for the report. The company basically uses the three gear strategy in which first gear is user understanding, second is concept visualization and final and third gear is strategic business design.

Business strategy analysis of geely firm

Next section of the report identifies and assesses the current strategy and business performance of the company and also evaluates the capability of Geely in sustaining the competitive advantage. Assessment of current strategy and business-performance: Geely has been progressively presenting growth among all the carmakers in automobile sector.

As this segment will move on assessing the current strategy being followed by the company, it is obvious to brief the term strategy first.

Strategy refers to the direction and scope of an enterprise over the long-term: In this context, key components of the business system have been discussed in order to assess its strategic performance.

Kotelnikov, Value proposition: Similarly, they demonstrated a year on year enlargement of Therefore, in DecemberGeely was accepted formally and got registered itself as a carmaker and the first privately possessed car manufacture in China.

It moved on growing further and then it became the ninth largest carmaker in China within less than 10 years. In sum, it has developed its manufacturing capacity tounits and also established its five new manufacturing locations.

Geely has put its main focus on pricing and has adopted a well-structured pricing strategy to grip the best of the market. On the other hand, it has taken different innovative and additional features into account during the manufacturing process. When a product is offered to the customer, it needs not necessarily to be different from others but should be up to the expectations of customers and better.

Strategic Management; shaping the long-run performance of the business

Geely has served the best quality in affordable price which makes its product different from others. Summary of Geely automobile company value chain analysis can be measured on the basis of this model.

Talking about value chain in Geely, it experienced at least two stages in the development of their product architecture. In first stage, the changes were based on simple simulation. Later, in the second stage, the competencies of mixing-and-matching elements were developed Acdivoca, At the time of operationsgoods are manufactured and brought together.

Furthermore, its capacity to sustain competitive advantage can also be evaluated on the basis of its performance and competencies. It has entailed the formation of innovative inter-firm relationships supporting its current strategy.

It has a good number of components outsourced, for that it works very closely with its suppliers to offer the customers with the best results. It has the capability to lower the price and simultaneously maintaining the quality as well to meet the local requirements Barney, To know the real and potential value of the firm, it is essential to assess the external and internal factors involved.

Moreover, in the first nine months ofthe overall production of Chinese market crossed 13 million units up Additionally, there are currently more than whole-vehicle manufacturers and approximately 8, automotive part manufacturers in China located mainly in Southern, eastern and northeastern and central China.

Business Strategy Analysis of Geely Firm Essay Example | Graduateway

This research further reveals that Geely has only 2. Hafei having market share of Threat of new entrants: Intensity of entrance of new competitors in the market brings the competition forward and industries start seeking competitive price. Mainly in case of Chinese market, competitors are eager to enter and to catch up the competition.Read "Institution, strategy, and performance: A co-evolution model in transitional China, Journal of Business Research" on DeepDyve, the largest online rental service for scholarly research with thousands of academic publications available at your fingertips.

CASE STUDY ON GEELY AND VOLVO 6 Analysis and Evaluation The economic globalization has been developing rapidly and due to this international Merger and Acquisition has become a key strategy helping companies to have competitive advantage in the global market.

intellectual property assets with a business’ overarching strategy. Aon Intellectual Property Solutions that aligns with your business strategy, and we help you communicate that enhanced value to investors. Whether your firm is anticipating acquisition activity, served as General Counsel and Chief IP Counsel to Geely Automotive Group.

According to the business level strategy, Geely should focus on its value chain. For that it needs to take both primary and secondary activities into account. Primary activities consist of inbound logistics, operations, and outbound logistics, marketing & sales and lastly service.

The Proton tie-up gives Geely a boost in Southeast Asia, a "very difficult market" dominated by Japanese brands, according to Yale Zhang, managing director of Automotive Foresight, a research firm. business strategy. Unique Law Firm Model analysis, legal opinions and litigation. Alibaba, T-Mobile, Itron, Keytronic, Geely, Ecova, HCT Packaging, and Telect. An Environment that is Different At Lee & Hayes we offer the benefits of a large law firm without the feel of a. Geely Holding Group reported record sales and a doubling of yearly profit on March 22, , thanks in part to their ramp up of Chinese Volvo production. Volvo, which Geely purchased from Ford in , is the only major European or American automotive brand with full Chinese ownership. This.

Swedish truck maker AB Volvo, one of Geely's other investments, has objected to the Chinese firm's stake-building in Daimler, citing anti-trust concerns, the source added.

Zhang Jie-mei The knowledge integration strategy analysis after Geely acquisition of Volvo, () Top management team, international risk management factor and firm performance, Team Performance Management: An International , Business Strategy and the Environment, 7.

Special Report: Saving Volvo - Geely buys brand, management test | Reuters