In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to:
In interpreting Section 5 of the Act, the Commission has determined that a representation, omission or practice is deceptive if it is likely to: In addition, an act or practice is unfair if the injury it causes, or is likely to cause, is: The FTC Act prohibits unfair or deceptive advertising in any medium.
|Why Advertising is important in Business ?||Indiscriminate ad placement is not an effective strategy.|
|Your Opportunity to Comment||Whether the goods and services your company provides are a necessity, a luxury or just a bit of whimsy, you can't rely on a one-time announcement or word-of-mouth chatter to keep a steady stream of customers.|
That is, advertising must tell the truth and not mislead consumers. In addition, claims must be substantiated, especially when they concern health, safety, or performance. The type of evidence may depend on the product, the claims, and what experts believe necessary.
If your ad specifies a certain level of support for a claim - "tests show X" - Is advertising still needed must have at least that level of support.
Sellers are responsible for claims they make about their products and services. Third parties - such as advertising agencies or website designers and catalog marketers - also may be liable for making or disseminating deceptive representations if they participate in the preparation or distribution of the advertising, or know about the deceptive claims.
Advertising agencies or website designers are responsible for reviewing the information used to substantiate ad claims. To protect themselves, catalog marketers should ask for material to back up claims rather than repeat what the manufacturer says about the product.
In writing ad copy, catalogers should stick to claims that can be supported. Most important, catalog marketers should trust their instincts when a product sounds too good to be true. Other points to consider: Disclaimers and disclosures must be clear and conspicuous.
That is, consumers must be able to notice, read or hear, and understand the information. Still, a disclaimer or disclosure alone usually is not enough to remedy a false or deceptive claim. Demonstrations must show how the product will perform under normal use. Refunds must be made to dissatisfied consumers - if you promised to make them.
Advertising directed to children raises special issues. Sellers should take special care not to misrepresent a product or its performance when advertising to children. The paper discusses the factors used to evaluate the clarity and conspicuousness of required disclosures in online ads.
It also discusses how certain FTC rules and guides that use terms like "writing" or "printed" apply to Internet activities and how technologies such as email may be used to comply with certain rules and guides.
But studies show that consumers have very strong concerns about the security and confidentiality of their personal information in the online marketplace.
Many consumers also report being wary of engaging in online commerce, in part because they fear that their personal information can be misused. A Report to Congress.
Fair Information Practices in the Electronic Marketplace.An ongoing advertising campaign is essential in reminding your existing customers that you're still around, say Kenneth Roman and Jane Maas, authors of "How to Advertise.". Mar 28, · Advertising in Yellow Pages, on or offline, is not a branding exercise.
Number of leads needed to gain one new customer: do still reach for the printed Yellow Pages when they need a. By Jack Clark. Co-publisher and General Counsel.
We’ve seen a welcome increase in advertising lately, very much appreciated. Remember that since our entire circulation goes to readers who know and love Idyllwild, when you advertise in the Town Crier you are not paying for thousands upon thousands of wasted newspaper ads.
This article originally appeared on The Jakarta Post (subscription required). Even the most data-driven company is working blindly when it comes to understanding what it gets from spending on digital advertising.
Digital media is great for reaching a specific set of consumers with targeted messages. Advertising is still powerful than it used to be despite the consumers are better informed and likely to be influenced by advertisements because advertising provides enough information, is attractive and specific parties are targeted.
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.: Sponsors of advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.