Kudler Fine Foods Essay words - 6 pages two thousand and eight corporations are doing whatever it takes to stay in business and keep their jobs. Mergers can make or break a company but with the strategic plan for the Kudler Fine Foods industry they should be fine because they are well managed and have a great customer relationship. Majority of business owners put all their eggs in one basket and try to stick things out.
Within the next five years, Kudler Foods opened up two additional stores, both in the San Diego metropolitan areas, in Del Mar and Encinitas. The founder or Kudler Foods, Kathy Kudler, had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle.
Her love for cooking helped inspire her to open this gourmet epicurean supply company. We will write a custom essay sample on Individual Assignment or any similar topic specifically for you Do Not Waste HIRE WRITER In visiting one of the three locations, one can expect to browse through aisle of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and specialty dairy products.
The combination of the quality and diversity of the products available, coupled with the exceptional staff, allows Kudler Fine Foods to appeal to many different types of consumers, but it still has some fine-tuning to do when it comes to market research and cornering some additional aspects of the food market.
Additional Market Research Kudler Fine Foods marketing objective is to increase customer loyalty and profitability of consumers. Most recently it Kudler fine foods legal focus released that the company will be starting a frequent shopper program which will provide exclusive offers to loyal shoppers and also offer additional discounts to those that frequently shop at Kudler Fine Foods.
This program is focused on increase revenue but at the same time promotes customer loyalty. While this is a great benefit to those that frequently shop, Kudler Fine Foods can also use the purchasing habits of these frequent shoppers to help create more product availability and even offer exclusive discounts when purchasing habits are identified.
They could use the frequent shopper card to help identify what particular products that shopper tends to buy and can create coupons or special discounts exclusive to that particular patron. It could also use this purchase information to help couple other products that might work well together in order to drum up more sales for a particular sister product.
The frequent shopper card is also already designed as a points system that creates now only discounts or special offers within the store, but can also be redeemed for items such as airline first-class upgrades or high-end gifts.
It cannot seem as if it is a revenue increasing product for the company, but as a way for loyal customers to simply be rewarded. Kudler Fine Foods marketing department is also currently focused on cost reduction that can also be passed on to the consumer. With this new stock policy, the purchasing department also has to get the buy-in of its suppliers which will also take the creativity of the marketing department to help spin the correct approach.
The final marketing focus is on increasing the foot traffic for the cooking class and preparation aspect of the company. They will be offering exclusive cooking classes and new product discoveries from world-renowned chefs and even some local celebrity chefs.
During these cooking parties, guests will receive entries for different drawings that will also help boost product sales. The marketing goal here is to increase awareness of what these specialty products are for and also to increase the amount of physical time that shoppers are spending in the store.
This will also help foster that loyalty and hopefully spread the word that Kudler Fine Foods is not just a place to shop, but a whole different experience into the gourmet food world. Competitive Intelligence With all the internal marketing research available, Kudler Fine Foods also needs to consider what is happening with the rest of the gourmet food markets across the state and beyond.
The marketing department appears to have done a fantastic job with focusing on the current shoppers and what they can do to retain their business and increase this particular consumer groups spending in the store, but has seemed to lose focus on obtaining new business from other local competitors.
Generally certain zip codes are related to certain classes of people. If the company targets only certain zip codes, they could potentially leave out large quantities of new customers.
Kudler Fine Foods marketing should consider offering special cooking class socials to different local organizations to help drum up business from new customers by pitching these classes as a team building activity.
By reaching out to the local business organizations, this could open the door to a whole new target marketing group that might never have thought about purchasing the gourmet goods offered at Kudler Fine Foods until they had the chance of experiencing the exceptional service and tastes of the products first hand. Kudler Fine Foods Marketing Focus BSA/ Feb 28, Gail Ferreira Kudler Fine Foods Marketing Focus Kudler Fine Foods is an upscale grocery store was started by Kathy Kudler and the first store was opened on June 18, They offer good products such as meat and seafood, wine, spices, cheese and specialty dairy products, bakery, .
Kudler Fine Food’s frequent shopper program is a system developed to reward customers for their loyalty. Customers will earn points based on how much they shop. This is a typical marketing strategy that uses technology to calculate and record consumer purchases.
Kudler Fine Foods: Legal Focus Founded in June by Kathy Kudler, Kudler Fine Foods is an upscale, gourmet, specialty food store that provides the best of domestic and imported products or foods and superb customer service. Kudler Fine Foods Marketing Focus essay paper. buy custom Kudler Fine Foods Marketing Focus essay paper cheap.
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BSA UOP Course Tutorial,BSA UOP Tutorial,BSA UOP Homework Help. Kudler Fine Foods: Legal Focus Founded in June by Kathy Kudler, Kudler Fine Foods is an upscale, gourmet, specialty food store that provides the best of domestic and imported products or foods and superb customer service.